WHY CHOOSE DIGITAL MARKETING?
Hi friends, are you willing to decide about Digital
Marketing way for your business? If yes then you can find an ultimate end here!
I bet; you will get a proper idea about what Digital Marketing is. Ultimately
you can come up with a conclusion. Let’s jump in!!...
What is Digital Marketing?
Marketing using digital media is digital
marketing. You can promote your product or service using the internet, mobile,
laptops, phones, tab, etc…
- Factors of difference-making in DM & TM
This infographic image will answer your many questions. Also, it is a pretty example of the Digital world which says many things in less time & money
- Benefits of Digital Marketing: -
As we have seen in the above the image, let us move
in the meaning of its words. Reach of digital marketing is very high as
compared to traditional marketing. Because it can be spread worldwide in very
less time & cost whereas traditional ways have a limitation on time &
cost. The targeted audience can be decided by marketer so ultimately it can
reach to right people. Hence obviously it helps to get high ROI that is Return
on Investment. According to all these & many more factors Scale of the
business runs very fast.
- Places/area covered in digital marketing:
There are many platforms where Digital Marketing
can be performed.
2. Website
3. Social Media
4. Mobile Apps
5. Email
6. Analytics
- Digital Marketing Statistics: -
As a marketer, wherever I have my targeted audience
I can go there. Every business needs to understand how their customers/ clients
are behaving. These few things will be helpful for it.
Search Queries –
85% Search takes place before purchase so, do
observation for proper Search Queries.
Social Media –
Start being active on Social Media to understand
people’s exact needs. As well as it is one of the main platforms for publicity
of your brand.
Reviews –
Purchase based on reviews. If you could gain good
reviews that mean it has been proven that your brand is good
- Digital Marketing Platforms. –
DM is an ocean to work. Also, it keeps updating new things in it. Plus point is, it can be tried with few terms to get good results.
1. Website
2. SEO
3. Organic Marketing
4. Paid Marketing – a) PPC b) Display ads c) Video Ads
5. Social Media – a) Paid b) Non-Paid
6. Email marketing
7. Online reputation Marketing
8. Affiliate Marketing
9. Content Marketing
10.
E-Commerce
- What is Website –
Technically it is nothing but a set of web pages
located under the same domain name. it’s like a house, you require land &
roof to build a house. We would say it is the virtual office of your business.
Here you can showcase all information about your business, as well as you can
do the business with this platform. You can sell your products, get leads to
your work. Even by seating on a chair, you can explore the business
world-wide.
- What is SEO / Search Engine Optimization –
What is a Search Engine?
It’s a system that gives us the result of our
query. Optimization is working at anything’s best level. So, SEO says to do the
most appropriate changes in the desire search engine to get a proper market of
clients/customers.
- Organic Marketing –
It’s the most natural way of getting your
customers. In short, it is free marketing. It also gives the result as paid
marketing but it may slow. This way requires a very good study of a target,
& Market Analysis too.
- Paid Marketing –
Way of advertising / Boost. It is like purchasing
your Leads & Customers throughout the world. It has various options like
PPC is Pay Per Click, Advertise, Video Ads, etc.
- Social Media –
"Social Media is the Ace of Marketing!" The Internet has many websites & applications
where anyone can add up their content as well as can share other’s content to
connect with people. Commonly used Social media in India are FaceBook,
WhatsApp, Instagram, Linked In, Twitter, YouTube, etc. Social Media is the best
platform of marketing here you can get many customers who are already willing
to get products from someone. As well as you can create a craving for your
product using Ads, Videos, Contents, Images, etc. that can be done both ways
Paid or Organically
- Email Marketing –
It is one of the aged ways of Digital Marketing. In
the last decade, the marketing field was almost hiked all business by Email
Marketing. Here you can directly show your particular consumers images or
content, videos about your business in their inbox.
- ORM / Online Reputation Marketing –
It’s a supportive factor in brand making. With good
reviews & likes, this way can be performed rather can be maintained.
- Content Marketing –
It just means creating correct info about your
business which can be useful to customers. Via Blog, Video, Images, Infographics,
etc. Content Marketing can be done. It is not direct marketing but it leads to
higher positive effects on the consumer. Hence it can be good branding too.
- Brand Marketing –
Brand marketing is also one of the marketing options. Creating a good brand is always makes a possibility to make good genuine consumers.
- How to start? -
Have you got a good idea about Digital Marketing? I
am sure it has created interest get into this. But this is just an
introduction. To rock in the market you need to understand, experiment, &
experience in the field.
Start market research today than plan your strategies of marketing, Act accordingly, and be ready to achieve desire success
Don’t forget it is an ocean of the Internet which
already has n number fishes of strategies & tactics. New fishes are also coming
up day by day.
To learn details about it get connected with Digital KBM. It is Kick Beyond Marketing. We are coming with more blogs on each topic...
Be ready to jump high in marketing…
