Digital Marketing: Choose Digital Marketing: Don't Just Save Money Rather Earn Money

WHY CHOOSE DIGITAL MARKETING?

Hi friends, are you willing to decide about Digital Marketing way for your business? If yes then you can find an ultimate end here! I bet; you will get a proper idea about what Digital Marketing is. Ultimately you can come up with a conclusion. Let’s jump in!!...

What is Digital Marketing?

Marketing using digital media is digital marketing. You can promote your product or service using the internet, mobile, laptops, phones, tab, etc…

Factors of difference-making in DM & TM

Digital Marketing Vs Traditional Marketing

This infographic image will answer your many questions. Also, it is a pretty example of the Digital world which says many things in less time & money

Benefits of Digital Marketing: -

As we have seen in the above the image, let us move in the meaning of its words. Reach of digital marketing is very high as compared to traditional marketing. Because it can be spread worldwide in very less time & cost whereas traditional ways have a limitation on time & cost. The targeted audience can be decided by marketer so ultimately it can reach to right people. Hence obviously it helps to get high ROI that is Return on Investment. According to all these & many more factors Scale of the business runs very fast.

Places/area covered in digital marketing:

There are many platforms where Digital Marketing can be performed.

1. Search Engine

2. Website

3. Social Media

4. Mobile Apps

5. Email

6. Analytics

Digital Marketing Statistics: -

As a marketer, wherever I have my targeted audience I can go there. Every business needs to understand how their customers/ clients are behaving. These few things will be helpful for it.

Search Queries –

85% Search takes place before purchase so, do observation for proper Search Queries.

Social Media –

Start being active on Social Media to understand people’s exact needs. As well as it is one of the main platforms for publicity of your brand.

Reviews –

Purchase based on reviews. If you could gain good reviews that mean it has been proven that your brand is good

Digital Marketing Platforms. –

DM is an ocean to work. Also, it keeps updating new things in it. Plus point is, it can be tried with few terms to get good results.

1. Website

2. SEO

3. Organic Marketing

4. Paid Marketing – a) PPC b) Display ads c) Video Ads

5. Social Media – a) Paid b) Non-Paid

6. Email marketing

7. Online reputation Marketing

8. Affiliate Marketing

9. Content Marketing

10. E-Commerce

What is Website –

Technically it is nothing but a set of web pages located under the same domain name. it’s like a house, you require land & roof to build a house. We would say it is the virtual office of your business. Here you can showcase all information about your business, as well as you can do the business with this platform. You can sell your products, get leads to your work. Even by seating on a chair, you can explore the business world-wide.

What is SEO / Search Engine Optimization –

What is a Search Engine?

It’s a system that gives us the result of our query. Optimization is working at anything’s best level. So, SEO says to do the most appropriate changes in the desire search engine to get a proper market of clients/customers.

Organic Marketing –

It’s the most natural way of getting your customers. In short, it is free marketing. It also gives the result as paid marketing but it may slow. This way requires a very good study of a target, & Market Analysis too.

Paid Marketing –

Way of advertising / Boost. It is like purchasing your Leads & Customers throughout the world. It has various options like PPC is Pay Per Click, Advertise, Video Ads, etc.

Social Media –

"Social Media is the Ace of Marketing!" The Internet has many websites & applications where anyone can add up their content as well as can share other’s content to connect with people. Commonly used Social media in India are FaceBook, WhatsApp, Instagram, Linked In, Twitter, YouTube, etc. Social Media is the best platform of marketing here you can get many customers who are already willing to get products from someone. As well as you can create a craving for your product using Ads, Videos, Contents, Images, etc. that can be done both ways Paid or Organically

Email Marketing –

It is one of the aged ways of Digital Marketing. In the last decade, the marketing field was almost hiked all business by Email Marketing. Here you can directly show your particular consumers images or content, videos about your business in their inbox.

ORM / Online Reputation Marketing –

It’s a supportive factor in brand making. With good reviews & likes, this way can be performed rather can be maintained.

Content Marketing –

It just means creating correct info about your business which can be useful to customers. Via Blog, Video, Images, Infographics, etc. Content Marketing can be done. It is not direct marketing but it leads to higher positive effects on the consumer. Hence it can be good branding too.

Brand Marketing –

Brand marketing is also one of the marketing options. Creating a good brand is always makes a possibility to make good genuine consumers.

How to start? -

Have you got a good idea about Digital Marketing? I am sure it has created interest get into this. But this is just an introduction. To rock in the market you need to understand, experiment, & experience in the field.